Top of EU is a tourism development program in Scandinavia & Finland led by Atlantic Link.

Atlantic Link is the leading full-service agency in the Nordic region within travel and tourism. We have 20+ years of experience in destination marketing representing international clients within travel and tourism in Scandinavia and Finland.

Time has come for us to use our experience and network in a new setting and attract international tourists to the place we call home – the Nordic region.


Atlantic Link has been working with a group of local partners in Northern Jutland to make the region accessible to american travelers.

Our mission is to inspire the cultural American travelers to travel to Northern Jutland as part of their visit to Europe or Scandinavia. 

See what it looked like when we welcomed the first group of 20 american travel agents went on a travel agent FAM to Northern Jutland.


The group followed 3 theme-based itineraries showcasing authentic experiences in Northern Jutland. The diversity of the region was reflected in the itineraries and the stories were told by local voices.


October 4
Fish auction in Hirtshals

Visit Grenen and Skagen's Museum

Lunch at Ruth’s Hotel

Visit to Aabybro Dairy

Dinner at Søgaards Bryghus

October 5

Oyster safari

Lunch at Sallingsund Færgekro

Visit to Thy National Park

Visit to Cold Hawaii (Klitmøller)

Dinner at Café Hawgus

October 6

Visit to Glenholm Vineyard

Visit to Han Herred Havbåde

Tour of Nordic Distillery

Dinner at Restaurant Brdr. Price in Aalborg

Art & Culture

October 4

Brunch at Musikkens Hus

Tour of Musikkens Hus, Nordkraft and Utzon

Walking tour of Aalborg

Lunch and creative session at KuNSTEN

Afternoon coffee in the home of locals

Beer Walk in Aalborg

Dinner at TABU

October 5

Tour of local galleries in Lønstrup

Tour of Børglum Abby

Tour of Museum for Paper Art

Visit and dinner at Lindholm Høje

October 6

Visit the Art Museums of Skagen including Anchers House

Visit Grenen
Lunch at Restaurant Pakhuset

Visit Raabjerg Mile and the sand buried church

Dinner at Restaurant Brdr. Price in Aalborg

Outdoor & Active

October 4

Hike and horse carriage tour of Fosdalen

Lunch at Restaurant Slettestrand

Horseback riding on the beach in Blokhus

Dinner at Strandhotellet Blokhus

October 5

Mountain bike tour of Rebild Bakker

Lunch at Comwell Rebild Bakker

Visit to Aalborg Zoo

Dinner at Wildebeest Gastro Pub in Aalborg

October 6

Biking tour of Skagen

Visit Grenen

Lunch at Skagens Fiskerestaurant

Visit to Råbjerg Mile and the sand buried church

Dinner at Restaurant Brdr. Price in Aalborg


The feedback from the travel agents and the interest for this project has been overwhelming. During the 5 days that the trade FAM took place, we generated press coverage worth the value of 1.6 million DKK. See all press coverage here

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